Today, for example, MySpace will announce a self-service tool advertisers can use to manage their branded profile pages on the social network. Last fall, Facebook announced a similar feature to allow brands to promote "Facebook Pages." We expect the cloning to continue. At Ad:tech last week, MySpace's top U.S. sales guy, Bryce Emo, told us that advertisers have seen a "backlash" from users who are sick of seeing ads in Facebook's news feed. "But there's always going to be some backlash," Emo said. "It's something we might do later, too." In other words, MySpace plans to copy Facebook's mistakes, too.

Sargent's interview with Ask a Ninja cocreator Kent Nichols went well until the Ninja himself joined the show via a video feed that didn't really work. "I can't even understand what he's saying," Nichols told the crowd after an inaudible Ninja monologue went flat. Another technical difficulty: cutting between the Ninja and the stage on screen, the audience got a nice look at the other open windows running on the computer running the show's A/V board.

Sargent's whole schtick is running his show as an amateur hour; he pretended to be fired from his last show, Infected. But how could Ad:tech's audience, hardly Sargent's Web-savvy, insidery target, know this? When Revision3 cofounder Kevin Rose took the stage as a guest, the lines between schtick and snafu continued to blur. Rose used to host a cable show on a now-defunct channel called TechTV. Sargent asked him if he'd ever want to go back to traditional media. Rose said no, of course, and explained that he preferred Internet TV to cable because its less structured and pre-planned.

Advertisers, though, kind of like a bit of structure. Never was it more clear why TV producers so carefully manage air time than when guest Tiki Bar TV creator Jeff MacPherson came on stage and told a five-minute story about not meeting Steve Jobs. Not meeting Steve Jobs? Could have been told in 30 seconds.

As the live taping wound down, Wine Library TV's Gary Vaynerchuk came on. And he almost saved Web television for the whole bunch, drawing cheers from the assembled ad buyers and sellers with a typical I-did-it-you-can-do-it-too rant. Sargent, ignoring the live audience, cut Vaynerchuk off and suddenly it seemed like Vaynerchuk didn't belong on stage. True. Vaynerchuk's video intro featured clips from guest appearances on shows hosted by people known by their first names — Conan and Ellen. Unlike online video, Vaynerchuk has made it to prime time.

Target's ad buyer, Stephen Dwyer, said the Valley needs to better educate buyers by sharing data. Coca-Cola's Tara Scarlett agreed and added that website owners have to explain to ad agencies who their users are and why they're valuable. Or, as two ignorant bloggers explained to David Spark at last night's Revision3 party, "Ad buyers, they're like junkies. And the people who sell advertising are like drug dealers. Facebook needs to better explain how to pack the crack pipe and smoke it."

During a panel featuring media buyers, AKQA exec Scott Symonds told the crowd he's a "huge believer in the potential of social networks" and of Facebook in particular. He said during a recent study for a media-focused client, the buy on Facebook was "by far and away the most effective contributor in the campaign." Symonds said he particularly appreciates the way users can say what they want to hear more about in their News Feeds, noting that this feature could be expanded to let users passively or actively opt into what kind of ads they want to see and what they don't. That is, if Facebook hadn't dropped the feature altogether.

Could it possibly be because she's not happy with the numbers that ComScore is reporting for her client — or, worse, the numbers NextNewNetworks is asking her to pitch? I'd like to point out the Association for Downloadable Media is giving a presentation on video advertising standards tomorrow at Ad:tech. Maybe Hammerling should give them her support instead of taking passive-aggressive stabs at companies working in the space. That seems easier.

Azziza Washington and her friend on the right are from AdShuffle, where they work in "product development."

These two are from Traffic Marketplace. They traded their equity for the uniforms, I heard.

I asked these Reply.com executives for their cards. Fresh out, they handed me Tom Kelly's instead. Interested in business development? Call (925) 983-3493.

I can only assume this is Pete Salcido, EVP for sales at AdShuffle. Since that's whose card I got when I asked.

You'd think Googlers would have more self-respect than to take work as a booth babe — a piece of meat, really.

You'd think Yahoos would have ... never mind.

Tons of random, sketchy lead gen ad networks who hire booth babes and blow their marketing budgets on parties filled w drunken sales guys for vendors. One VC I met w here called it "the vast underbelly of capitalism."